Kindle Sales
Specific Kindle sales numbers are not released by the company; however, Jeff Bezos, founder and CEO of Amazon.com, stated in a shareholders' meeting in January 2010 that "millions of people now own Kindles". According to anonymous inside sources, over three million Kindles had been sold as of December 2009, while external estimates, as of Q4-2009, place the number at about 1.5 million. According to James McQuivey of Forrester Research, estimates are ranging around four million, as of mid-2010. On March 6, 2011, AT&T stores officially started sales of the Amazon Kindle.
In 2010, Amazon remained the undisputed leader in the e-reader category, accounting for 59% of e-readers shipped, and it gained 14 percentage points in share. According to an International Data Corporation (IDC) study from March 2011, sales for all e-book readers worldwide reached 12.8 million in 2010; 48% of them were Kindles.
In December 2011, Amazon announced that customers had purchased "well over" one million Kindles per week since the end of November 2011; this includes all available Kindle models and also the Kindle Fire tablet. IDC estimated that the Kindle Fire sold about 4.7 million units during the fourth quarter of 2011. Pacific Crest estimated that the Kindle Fire models sold 6 million units during Q4 2012.
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