Alvin Stardust - From Jewry To Stardust

From Jewry To Stardust

Jewry disappeared from the spotlight for a decade after the break-up of The Fentones, working in music management and performing at small venues with his wife Iris Caldwell, the sister of Rory Storm. During the early 1970s, however, Jewry acquired a new persona, Alvin Stardust, as he successfully cashed in on the glam rock bandwagon. His name was given to him by Michael Levy (later Lord Levy) who owned his record label, Magnet Records. His debut hit was "My Coo Ca Choo" in 1973. Stardust had other chart successes with the hits — "Jealous Mind" (UK No. 1.), "You, You, You", "Red Dress" and "Good Love Can Never Die". In total, he amassed seven Top Ten entries, in a chart span lasting almost 25 years.

Stardust was part of the Green Cross Code road safety campaign Children's Heroes (1976) with his famous tagline of "You must be out of your tiny minds" directing children to look both ways before they cross the road. He later reprised this role in a sketch on Harry Hill's TV Burp, teaching the residents of Emmerdale how to cross the road.