Aluminium Bottle - Products

Products

• Two Japanese brewers, Sapporo Brewery of Tokyo and Kirin Brewery Company, officially introduced the aluminium beverage bottle in 2000 in Japan. * In Japan, over two billion recloseable bottle cans are sold each year.
• As mentioned above, the first aluminium bottles came to market in North America in 2001 as Coca-Cola marketed two new Powerade brand energy drinks in bullet-shaped, resealable aluminium bottles.
• In 2002 Alternative drink provider, Snapple, launched Mistic RE, its first energy drink, with a resealable, rocket-shaped aluminium bottle.
• The Big Sky Brewing Co. in Missoula Mt. was the first US brewer to put their beer in aluminium bottles. The first beer bottled was Moose Drool Brown ale.
• Anheuser-Busch was the first major brewer to launch a national brand in an aluminium bottle in 2004. The success prompted the organization to double aluminium bottle production capacity in 2005 to support the Bud Light, Budweiser, Michelob Lager, Michelob Light, Michelob ULTRA and Anheuser World Select brands. The company has also introduced limited edition bottlecans that commemorate popular holidays and events. Special limited edition aluminium bottles have been marketed through licensing arrangements with Major League Baseball, the National Basketball Association and the National Football League. Anheuser-Busch has utilized the aluminium bottle extensively in its advertising even saluting,"Mr. Blue aluminium Bottle Maker" believed to be Exal Corporation, as a part of the Bud Light Real Men of Genius advertising campaign.
• Pittsburgh Brewing Company was the first brewer to launch a multi region beer product in aluminium packaging. In 2004, it introduced Iron City Premium Lager in an aluminium beverage bottle. The company shipped 20,000 cases to distribution centers in 30 states and these initial units sold out within 24 hours of hitting the shelves. A photo of the Iron City aluminium bottle was the “most viewed” photo on Yahoo! the day following its launch and it was named one of Business Week’s “Best New Products of 2004" in its December 13, 2004 issue.
• Heineken introduced its H2 brand in an aluminium bottle in 2004.
• Vincor International, Inc., Canada’s largest marketer of wine, and Denmark-based Absolut Spirits Company, adopted the aluminium beverage bottle for some of their vodka-based beverages.
• In the Dominican Republic, Cerveceria Nacional Dominicana, the Dominican National Brewing Company, moved their premium products to aluminium beverage bottles.
• Bright Brothers, a Portugal-based winery, was the first company to introduce wine in aluminium bottles.
• In 2008 two North American marketers stepped forward in using light weight, C2C aluminium bottles. Blue Spike Beverages (Montreal) introduced Octane 7.0 a vodka/guarana based drink and Eaux Vives Water Inc. (Toronto & St. Mathieu) introduced ESKA still and sparking water.
• Also in early 2009, at the Consumer Electronics Show (CES) in Las Vegas, Coca-Cola, Samsung and Sapient introduced a dynamic, touch screen aluminium bottle vending machine that brings the latest interactive technology to the vending process. The completely interactive touchscreen front panel allows a potential buyer to scrutinize a product prior to purchase - just like consumers do at a retail store. Consumers can select a Coca-Cola product, packaged in an aluminium bottle; give it a spin to peruse its ingredients, consider the package and review anything else they would like to know prior to purchase. The technology is documented on YouTube.