Logo
The first AU logo featured the full words of Alternative Ulster and dominated the masthead. In 2006, the full name was phased out and re-branded as simply AU. The logo features the letters AU in white writing within a red circle and white border. Initially, the words Alternative Ulster appeared under the circle, but this was later removed and the circle remained. Instead of dominating the cover, the logo was moved to the top left and the featured artists became the focal point of the issue cover page. The magazine also launched a sticker campaign, where their street team, the AU Army travelled around the country, branding all types of items with the AU logo.
Read more about this topic: Alternative Ulster