History
Alternative Ulster (named after a song by Stiff Little Fingers) started life in March 2002 as a radio show on Belfast community station Northern Visions, as well as a website. Early the following year, a prototype 'Issue Zero' was launched, promising to provide "the best reportage from the local world and beyond." Local band Therapy?, headlined the official launch party in the Mandela Hall on the 6th of June 2003. In 2004, the magazine won Magazine of the Year.
The magazine underwent a massive redesign and relaunch in February 2007, when the name officially changed from Alternative Ulster to AU. Though it continues to cover the best in Northern Irish music, the name change reflects the wider scope that the magazine now has. The very best Irish acts sit side-by-side with the best in alternative music from around the world. During 2007, cover stars included Bright Eyes, The Gossip, Biffy Clyro, LCD Soundsystem, Kate Nash and a major feature hailing 'The Hot 40 – Ireland's Must See Acts'. The poll of industry insiders was topped by Belfast indie-pop/electronica duo Oppenheimer.
Read more about this topic: Alternative Ulster
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