Awards Won By ARGs
ARGs have been recognized by the mainstream entertainment world: The Ocular Effect, an ARG promoting the TV movie The Fallen and produced in the fall of 2007 by Xenophile Media Inc. was awarded a Primetime Emmy for Outstanding Achievement for an Interactive Television Program. Xenophile Media Inc.'s ReGenesis Extended Reality Game won an International Interactive Emmy Award in 2007 and in April 2008 The Truth About Marika won the iEmmy for Best Interactive TV service. The British Academy of Film and Television Arts recognizes Interactivity as a category in the British Academy Television Awards.
Likewise, Year Zero was widely heralded following its release. Such acclaim is signified in the ARG’s Grad Prix Cyber Lions award, viewed as “the most prestigious of all advertising awards,” at Cannes. Adweek published a quote from the selection committee on the award decision, explaining that "42 Entertainment's impressed the jury because of its use of a variety of media, from outdoor to guerrilla to online, and how digital can play a central role of a big idea campaign."
In turn, Why So Serious also won a Grand Prix Award, alongside a Webby for interactive advertising. World Without Oil was recognized for its achievements, too, earning the Activism award at the 2008 SXSW Web Awards.
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Famous quotes containing the word won:
“The war was won on both sides: by the Vietnamese on the ground, by the Americans in the electronic mental space. And if the one side won an ideological and political victory, the other made Apocalypse Now and that has gone right around the world.”
—Jean Baudrillard (b. 1929)