Brand Loyalty
Allen Edmonds gained much of its following after providing shoes to the Army and Navy during World War II, with many of the recipients of the shoes being loyal to the brand for the rest of their lives.
Allen Edmonds are an expensive brand of shoes that men typically wear for a very long time and repair rather than replace. The company offers recrafting services, rebuilding a pair of shoes for a fee, replacing soles and heels, creating a new cork base and strip, and reapplying the finish.
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Famous quotes containing the words brand and/or loyalty:
“Censorship is never over for those who have experienced it. It is a brand on the imagination that affects the individual who has suffered it, forever.”
—Nadine Gordimer (b. 1923)
“There should be a sympathy with freedom, a desire to give it scope, founded not upon visionary ideas, but upon the long experience of many generations within the shores of this happy isle, that in freedom you lay the firmest foundations both of loyalty and order.”
—W.E. (William Ewart)