Brand Loyalty
Allen Edmonds gained much of its following after providing shoes to the Army and Navy during World War II, with many of the recipients of the shoes being loyal to the brand for the rest of their lives.
Allen Edmonds are an expensive brand of shoes that men typically wear for a very long time and repair rather than replace. The company offers recrafting services, rebuilding a pair of shoes for a fee, replacing soles and heels, creating a new cork base and strip, and reapplying the finish.
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Famous quotes containing the words brand and/or loyalty:
“Censorship is never over for those who have experienced it. It is a brand on the imagination that affects the individual who has suffered it, forever.”
—Nadine Gordimer (b. 1923)
“As we try to change, we will discover within us a fierce struggle between our loyalty to that battle-scarred victim of his own childhood, our father, and the father we want to be. We must meet our childhood father at close range: get to know him, learn to forgive him, and somehow, go beyond him.”
—Augustus Y. Napier (20th century)