Allan Paivio - Empirical Evidence

Empirical Evidence

DCT research focused initially on memory and soon expanded to other cognitive phenomena. Memory remains crucial, however, because it is the basis of all knowledge and thought. The memory emphasis is further justified here because learning and memory are at the heart of educational goals. The effects can be explained by two DCT hypotheses. One hypothesis is that nonverbal and verbal codes, being functionally independent, can have additive effects on recall. For example, participants in free recall experiments are likely to name presented objects covertly and thus create a nonverbal (pictorial) and a verbal memory trace. They can also set up a dual verbal-nonverbal memory trace by imaging to concrete words, but this is somewhat less likely than naming pictures, hence the lower memory for concrete words than pictures. Abstract words are difficult to image and hence are least likely to be dually coded. The expected additive memory benefit of dual coding has been confirmed in numerous experiments which also suggested that the nonverbal code is mnemonically stronger (contributes more to the additive effect) than the verbal code.

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