Pollster
After the campaign, Gregg left public life for a time. He quit Decima, and sold his share of the company for millions of dollars. He cut his hair, and turned to a more reserved form of dress.
After a year off, he founded a new company, The Strategic Counsel, a market research and consulting firm, but one geared towards business rather than politics. He returned to the public eye as a columnist in Maclean's Magazine and a frequent pundit on the Canadian Broadcasting Corporation news for several years.
Gregg also has a weekly television show, Allan Gregg in Conversation with... on the public broadcaster TVOntario. It has a half-hour, in-depth interview format, in which the subject of the interview is usually an author discussing a current release. The books discussed are usually of a political or medical nature.
In 2001, he strongly denounced negative campaigning in a lecture at the School of Journalism and Communication at Carleton University, saying that it would destroy politics as we know it and "invite totally unaccountable forces" to "influence society without the countervailing force of representative democracy".
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