Critical Reaction
All That Glitters debuted the week of April 18, 1977 on about 40 stations in late-night syndication. It was poorly critically received, with one reviewer going so far as to call the show's theme song "blasphemous" for suggesting that God was female and created Eve first. Time magazine sharply criticized the series, calling it "embarrassingly amateurish", with "flaccid" and "wearying" jokes, flat writing, "mediocre" acting and "aimless" direction. The Wall Street Journal concurred, saying that while the series' role-reversal premise may have been adequate for a play or film, it was too limiting to serve as the basis for a continuing series. These limitations showed up most clearly, the Journal says, in the lead performances. Although praising the performers themselves as talented, they are cited for being "unable to infuse much life into their roles". The Journal pegs the fundamental problem with All That Glitters as that "its characters are not people at all, merely composites of the least attractive characteristics of each sex. The satire focuses not on the way real, recognizable people behave, but on stereotypes and cliches about masculine and feminine attitudes. Even when stood on their heads, they still remain stereotypes and cliches."
New Times Magazine was much more receptive to the series. Although labeling it "unquestionably the weirdest that Lear has ever produced", New Times found that the series was not "a satire of mannerisms but of attitudes". All That Glitters required that viewers watch closely to pick up on the subtleties and nuances, "not so much for what the show says, but for the way that it's said".
All That Glitters, after initially capturing 20% of viewers in major markets in its opening weeks, had lost about half of that audience mid-way through its run. The series was cancelled after 13 weeks, last airing on July 15, 1977. Although the show was panned, it and Lear, along with Mary Hartman, Mary Hartman, are credited with expanding the subject matter that television producers were able to explore with lessened fear of antagonizing sponsors or viewers.
In the years since the series, it has garnered something of a positive reputation, with one critic listing it and other Lear efforts as "imaginative shows that contained some of the most striking satires of television and American society ever broadcast".
While the show itself was unsuccessful, it did spawn a hit song. "You Don't Bring Me Flowers", which had been written with the intention of its being the theme song, was recorded by Neil Diamond and Barbra Streisand and made it to #1 on the Billboard Hot 100. By the time the show made it to air, another song had been chosen as the theme. The replacement, "Genesis Revisited", was later described by the New York Times as "sparkl with witty rhymes and a punchy good humor". The song was performed by Kenny Rankin. The lyrics for both songs were written by Marilyn Bergman with music by Alan Bergman.
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