Identity
When the channel launched in 1997, the idents used featured a star shape, usually inside a circle, with the UK Arena logo below. The logo, like that of all the UKTV channels until 2001, featured a single straight line logo with the UK prefix in a white box and the channel name typed in Gill Sans above a line extending out from the box. When the channel changed to UK Drama in 2000, the idents remained the same, with a change of logo the only noticeable difference.
The next change occurred in 2001, when the logo design was dropped in favour of a new design. The new design resulted in the UK Drama logo standing alone at the bottom of the screen in a blod text, stylised to appear like UK Drama. On the end of the logo, a small design was included. One was assigned to each channel, with the exception of UK Gold and UK Gold 2, to identify what the channel broadcast. In the case of UK Drama, it was a bold, eight pointed star within a circle. The idents themselves were replaced by three men beating drums with water on the surface, so that water flew up whenever a man beat the drum. Each man was bathed in a particular colour light: red, blue and green.
Following the name rechange to UKTV Drama, the generic style was changed. The logo was now an uppercase 'DRAMA' below a UKTV logo, aligned to the left of the screen. The ident used in the background featured a giant glass appearing 'D', moving around in the background. the stations colour at the time was purple, and many of the channels promotions, on the channel and on the rest of the UKTV network featured this background colour.
Following the rebrand to Alibi, the channels idents featured the words associated with crime and murder arranged into different shapes, including the outline of a dead body, a gunshot shattering a pane of glass, the dials of a safe and the beam from a torch illuminating the words. These are accompanied by the alibi logo, seen with interchangeable colours of white, black and red.
Read more about this topic: Alibi (TV Channel)
Famous quotes containing the word identity:
“Every man must define his identity against his mother. If he does not, he just falls back into her and is swallowed up.”
—Camille Paglia (b. 1947)
“Having an identity at work separate from an identity at home means that the work role can help absorb some of the emotional shock of domestic distress. Even a mediocre performance at the office can help a person repair self-esteem damaged in domestic battles.”
—Faye J. Crosby (20th century)
“The “female culture” has shifted more rapidly than the “male culture”; the image of the go-get ‘em woman has yet to be fully matched by the image of the let’s take-care-of-the-kids- together man. More important, over the last thirty years, men’s underlying feelings about taking responsibility at home have changed much less than women’s feelings have changed about forging some kind of identity at work.”
—Arlie Hochschild (20th century)