Alibi (TV Channel) - History

History

The channel originally launched as part of the new four channel UKTV network on 1 November 1997. The channel, originally name UK Arena, focused on arts programming and was named after the BBC's flagship arts programme Arena (The BBC, through BBC Worldwide, owning half of UKTV and therefore half the channel). However, following disappointing original ratings, the channel's focus was broadened to include all drama series, and was renamed UK Drama as a result on 31 March 2000. The service lasted, with greater viewing figures until 8 March 2004 when, along with the rest of the UKTV network, rebranded as UKTV Drama to better show the central UKTV brand.

Following the successful relaunch and rebranding of the channel UKTV G2 as Dave, the remainder of the UKTV network underwent the same treatment. UKTV Drama was rebranded as Alibi on 7 October 2008, and the channels programming output was redirected from all dramas, to specifically crime dramas. All non-crime dramas were either transferred to the rebranded Gold channel, or to the newly created flagship channel Watch.

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