'For The Love' Film
In 2012 Alfred Dunhill released a thirty minute cinematic documentary, named For The Love the film captures a year on the life of businessman and amateur jockey Sam Waley-Cohen as he aimed to retain the Cheltenham Gold Cup, after becoming the first amateur in 30 years to win the gold ribboned event in 2011.
For The Love was part of Alfred Dunhill's communications strategy aimed at celebrating men of great achievement.
The film was aired on Channel 4 in Britain on 24 November 2012.
Read more about this topic: Alfred Dunhill
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