Aldo + YouthAIDS
Aldo partners annually with YouthAIDS, an education and prevention program of PSI using media, pop culture, music, theater, and sports to stop the spread of HIV/AIDS. According to Aldo's website, the company introduces fundraising products annually for the program, and has generated $3.5 million in donations to date. The program was launched in 2005 with a celebrity advertising campaign created by the New York agency Kraftworks NYC.
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