Alderac Entertainment Group, or AEG, is a publisher of role-playing game and collectible card game products. AEG was formed by Jolly Blackburn in 1993 and is based in the city of Ontario, California. Prior to getting into their current markets, AEG was involved in hobby gaming magazines, with their first product the magazine Shadis (winner of the 1994, 1995, and 1996 Origins Awards for Best Professional Gaming Magazine).
Including the three for Shadis mentioned above, AEG products have garnered eight Origins Awards (see the individual articles noted below for more details).
| “ | AEG's house system is the 'roll and keep' mechanic, but possibly their greatest contribution to role-playing systems is the concept of 'Action Dice' - these are additional dice awarded to a player for ideas, good role-playing or just amusing the GM; which may be rolled (and thus expended) to improve the player's chance of success when making any die roll. | ” |
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—Megan Robertson |
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In 2009, AEG entered the board games market with 10 new board game releases. More are slated for 2010.
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