CEO Lord & Thomas
When Lord retired in 1903, Lasker purchased his share and became a partner. He purchased the firm in 1912 at the age of 32.
Chicago, along with New York, was the center of the nation's advertising industry. Lasker, known as the "father of modern advertising," made Chicago his base 1898–1942. As head of the Lord and Thomas agency, Lasker devised a copywriting technique that appealed directly to the psychology of the consumer. Women seldom smoked cigarettes; he told them if they smoked Lucky Strikes they could stay slender. Lasker's use of radio, particularly with his campaigns for Palmolive soap, Pepsodent toothpaste, Kotex products, and Lucky Strike cigarettes, not only revolutionized the advertising industry but also significantly changed popular culture.
Read more about this topic: Albert Lasker
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