CEO Lord & Thomas
When Lord retired in 1903, Lasker purchased his share and became a partner. He purchased the firm in 1912 at the age of 32.
Chicago, along with New York, was the center of the nation's advertising industry. Lasker, known as the "father of modern advertising," made Chicago his base 1898–1942. As head of the Lord and Thomas agency, Lasker devised a copywriting technique that appealed directly to the psychology of the consumer. Women seldom smoked cigarettes; he told them if they smoked Lucky Strikes they could stay slender. Lasker's use of radio, particularly with his campaigns for Palmolive soap, Pepsodent toothpaste, Kotex products, and Lucky Strike cigarettes, not only revolutionized the advertising industry but also significantly changed popular culture.
Read more about this topic: Albert Lasker
Famous quotes containing the words lord and/or thomas:
“There was a young lady of Ryde
Who was carried far out by the tide.
Cried a man-eating shark,
“How’s this for a lark?
I knew that the Lord would provide.””
—Anonymous.
“The force that through the green fuse drives the flower
Drives my green age; that blasts the roots of trees
Is my destroyer.
And I am dumb to tell the crooked rose
My youth is bent by the same wintry fever.”
—Dylan Thomas (1914–1953)