Albert Einstein in Popular Culture - Licensing

Licensing

Einstein bequeathed his estate, as well as the use of his image (see personality rights), to the Hebrew University of Jerusalem, which from the mid-1980s has sponsored the Einstein Papers Project with the Princeton University Press (see the Einstein Page from PUP). Einstein actively supported the university during his life and this support continues with the royalties received from licensing activities. GreenLight licences the commercial use of the name "Albert Einstein" and associated imagery and likenesses of Einstein, as agent for the Hebrew University of Jerusalem. As head licensee the corporation can control commercial usage of Einstein's name and theoretically ensure compliance with certain standards (e.g., when Einstein's name is used as a trademark, the ™ symbol must be used).