Alan Pottasch
Alan Maxwell Pottasch (August 13, 1927 in Long Island, NY—July 27, 2007 in Los Angeles) was an American advertising executive and marketer best known for his five decades of work for PepsiCo. Specifically, Pottasch is best known as the creator behind the "Pepsi Generation" advertising campaign.
Read more about Alan Pottasch: Early Life, Pepsi
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“People must not do things for fun. We are not here for fun. There is no reference to fun in any act of Parliament.”
—A.P. (Sir Alan Patrick)