Alan Pottasch
Alan Maxwell Pottasch (August 13, 1927 in Long Island, NY—July 27, 2007 in Los Angeles) was an American advertising executive and marketer best known for his five decades of work for PepsiCo. Specifically, Pottasch is best known as the creator behind the "Pepsi Generation" advertising campaign.
Read more about Alan Pottasch: Early Life, Pepsi
Famous quotes containing the word alan:
“... in doing our psychology, we want to attribute mental states fully opaquely because it’s the fully opaque reading which tells us what the agent has in mind, and it’s what the agent has in mind that causes his behavior.”
—Jerry Alan Fodor (b. 1935)