Alan Pottasch
Alan Maxwell Pottasch (August 13, 1927 in Long Island, NY—July 27, 2007 in Los Angeles) was an American advertising executive and marketer best known for his five decades of work for PepsiCo. Specifically, Pottasch is best known as the creator behind the "Pepsi Generation" advertising campaign.
Read more about Alan Pottasch: Early Life, Pepsi
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“Methodological individualism is the doctrine that psychological states are individuated with respect to their causal powers.”
—Jerry Alan Fodor (b. 1935)