Ford Trucks Endorsement
Ford's agency J. Walter Thompson USA in Detroit, in 1997, worked out with Jackson a multimillion-dollar, multi-year contract for his sole endorsement of Ford trucks. In his video for "Who's Cheatin' Who" he was behind the wheel of a "Big Foot" Ford F-150 pickup truck, and Ford's five NASCAR vehicles (at the time) were prominently featured. Additionally, he changed the lyrics "Crazy 'bout a Mercury" of the song "Mercury Blues" to "Crazy 'bout a Ford truck" in a TV ad for the Ford F-series.
Read more about this topic: Alan Jackson
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