News Career
Neuharth and fellow USD alum Bill Porter founded SoDak Sports, a weekly newspaper devoted to covering the sports scene in South Dakota. Despite its initial popularity, the weekly SoDak Sports went bankrupt in a year's time, losing Neuharth the $50,000 he had borrowed.
After his failure, Neuharth went to the Miami Herald, where he made his way up to assistant managing editor. In 1960, the Knight newspaper chain (later a part of Knight-Ridder), which owned the Herald, sent him to its Detroit Free Press, which was fighting an uphill battle with the Detroit News, which Neuharth would later buy while at Gannett.
After Neuharth decided that he could go no further in the Knight organization due to the Knight family's control, in 1963 he accepted Gannett head Paul Miller's offer to move to Gannett's headquarters in Rochester, New York, first to run its paper there, the Democrat and Chronicle; he took charge of Gannett Florida in 1966. He started Today in Cocoa, Florida, which eventually became Florida Today. The color schemes used in Florida Today became an inspiration for the initial format for USA Today. He then ran the boardroom under Miller, whom he eventually succeeded in 1973. He helped to build Gannett into the largest newspaper company in the United States During his tenure, Gannett revenues expanded 1,450%. In 1979 Gannett owned 78 daily and 21 weekly newspapers, seven television and over a dozen radio stations, outdoor advertising plants, and the Louis Harris & Associates research firm. The reason Gannett purchased Harris was because the firm was doing extremely expensive research for Neuharth to determine the advisability of starting a new national newspaper.
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