Aisa Des Hai Mera - Reception

Reception

Veer-Zaara opened in theatres on 12 November 2004. It grossed over 94.22 crore (US$17.15 million) worldwide.

The film collected 58 crore (US$10.56 million) in India, becoming the biggest domestic hit of the year. In its first week it grossed 17 crore (US$3.09 million), an opening week record which was held until 2005.

The film was a success not only in India and Pakistan, but also overseas, notably in United Kingdom, Germany, France, South Africa, Canada and the United States. It earned 35.75 crore (US$6.51 million) in the overseas markets, making it 2004's top-grossing Bollywood production overseas and was declared an all time blockbuster.

When the three leading actors of the film, Khan, Zinta and Mukerji, visited the Virgin Megastore in the UK, over 5,000 fans thronged the store. Apart from that, it was screened at the Berlin Film Festival, where it was received well. In February 2005, it was featured in the issue of the National Geographic Magazine in an article about Bollywood. On 26 April 2006, Veer-Zaara had its French premiere at The Grand Rex, the biggest theatre in Paris. It is the first Hindi film to premiere in such a large and luxe venue. In September 2007, a book based on the making of the film, titled They said it, was released. The book contains testimonials from members of the film’s cast and crew and follows the production stages of the film.

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