Popularity and Influence
Ahmed Rushdi has changed the sound of film music in subcontinent and his impact has also been felt to the Indian and Bangaladeshi film industries. He is widely regarded as one of the greatest singers ever lived in south asia and was effective in every genre of singing including ghazals and qawwalis. Once music director Nisar Bazmi in an interview said, “Ahmed Rushdi and Mohammad Rafi are amongst those few singers in the subcontinent, whose voices did not form ‘cones’, as they rose and touch the higher notes. Their volumes rose up without getting squeaky!” Bazmi also quoted the song "Aisey bhi hain meharban" (film Jaisey jantey nahin) to prove that Rushdi was also a master of serious singing. In another interview he said, "I was happy and amazed to find a Chinese group rendering this song on one occasion. People from abroad also sing Rushdi's songs which clearily indicates his popularity and influence. Indian playback singer Kishore Kumar, being an admirer of Ahmed Rushdi, paid him a tribute at Royal Albert Hall London by singing Rushdi's one of the songs "Aik urran khattola aye ga kisi lal pari ko laye ga".
Many of his contemporaries compared his music with that of classically trained singers, although Rushdi never had any influences from any classical singer. He is famously known as Magician of voice and his popularity also turned traditional classical singers against him but did not affect his fame and his death is termed as irreparable loss to the industry. Actor Waheed Murad declared Rushdi's song, "Bhooli hui hoon daastan", his favorite song. Music directors like M.Ashraf and Nisar Bazmi also hold centaury partnerships with Ahmed Rushdi and they have composed hundreds of songs for him. According to complete songography, M.Ashraf composed 734 songs in 211 films for Rushdi but available figures indicate a composition of 132 songs in 100 films for him. The first film of this pair was Speran in 1961 and the last was Hero in 1983. Ahmed Rushdi influenced many singers in music industry including A Nayyar, Mujeeb Aalam, Naheed Niazi and Runa Laila.
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