First Regular Pop Singer of South Asia
Ahmed Rushdi is considered to be the first regular pop singer of south asia as he introduced hip-hop, rock n roll, disco and other modern genres in South Asian music and has since then been adopted in Bangladesh, India and lately Nepal as a pioneering influence in their respective pop cultures. Following Rushdi's success, Christian bands specialising in jazz started performing at various night clubs and hotel lobbies in Karachi, Hyderabad, Mumbai, Dhaka and Lahore. They would usually sing either famous American jazz hits or cover Rushdi's songs. Rushdi sang playback hits along with Runa Laila until the Bangladesh Liberation War when East Pakistan was declared an independent state.
Because of Ahmed Rushdi, Pakistani music industry has steadily spread throughout South Asia and today is the most popular genre in Pakistan and the neighbouring South Asian countries. Pop icons like Alamgir and Muhammad Ali Shehki later on followed Rushdi's landmarks in playback singing.
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