Rebranding
The rebranding of Bank Pertanian Malaysia to Agro Bank was done on 8 April 2008. The move is taken as an initiative to make the bank more competitive by fostering a fresher outlook, and enables it to provide a broader range of services to the market and cater to the whole segment of the agriculture industry.
An external consultant was deployed to carry out the PR and rebranding exercise for Agrobank, penetrate the market and create awareness among the public. This is aligned with the objective of the new rebranding which is to position the bank as a forward looking, modern and progressive enterprise, and at the same time contribute to the growth and sustenance of the agriculture sector in Malaysia.
Read more about this topic: Agro Bank Malaysia