Research
The key journal in the field is the Journal of Applied Communications. Researchers have focused on a variety of areas examining consumer attitudes toward agricultural products and practices including genetic engineering and genetically modified food, natural and organic food and production, and food-related risks. Another area of research has been media coverage of agriculture and agricultural issues. Topics have included media coverage of Bovine Spongiform Encephalopathy (mad cow disease), YouTube videos of California Proposition 2 (2008), and television news coverage of food safety scares.
The Agricultural Communications Documentation Center, maintained by the University of Illinois, compiles research and articles related to agriculture and communications as well.
Read more about this topic: Agricultural Communication
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