Research
The key journal in the field is the Journal of Applied Communications. Researchers have focused on a variety of areas examining consumer attitudes toward agricultural products and practices including genetic engineering and genetically modified food, natural and organic food and production, and food-related risks. Another area of research has been media coverage of agriculture and agricultural issues. Topics have included media coverage of Bovine Spongiform Encephalopathy (mad cow disease), YouTube videos of California Proposition 2 (2008), and television news coverage of food safety scares.
The Agricultural Communications Documentation Center, maintained by the University of Illinois, compiles research and articles related to agriculture and communications as well.
Read more about this topic: Agricultural Communication
Famous quotes containing the word research:
“If politics is the art of the possible, research is surely the art of the soluble. Both are immensely practical-minded affairs.”
—Peter B. Medawar (1915–1987)
“One of the most important findings to come out of our research is that being where you want to be is good for you. We found a very strong correlation between preferring the role you are in and well-being. The homemaker who is at home because she likes that “job,” because it meets her own desires and needs, tends to feel good about her life. The woman at work who wants to be there also rates high in well-being.”
—Grace Baruch (20th century)
“... research is never completed ... Around the corner lurks another possibility of interview, another book to read, a courthouse to explore, a document to verify.”
—Catherine Drinker Bowen (1897–1973)