History
The academic field originated from communication courses that taught students in the agricultural sciences how to communicate. Originally, agricultural journalists were needed to report farm news for a much larger agricultural and rural audience. As people moved from the farm to cities and suburbs, a much greater proportion of the population had less direct knowledge and experience regarding agriculture. While a need still exists for agricultural journalists, an equal, if not greater need exists for agricultural communicators who can act as liaisons between an industry with deeply rooted traditions and values and a public with little to no understanding of how agriculture operates and why it is the way it is.
Read more about this topic: Agricultural Communication
Famous quotes containing the word history:
“We know only a single science, the science of history. One can look at history from two sides and divide it into the history of nature and the history of men. However, the two sides are not to be divided off; as long as men exist the history of nature and the history of men are mutually conditioned.”
—Karl Marx (1818–1883)
“Man watches his history on the screen with apathy and an occasional passing flicker of horror or indignation.”
—Conor Cruise O’Brien (b. 1917)
“No cause is left but the most ancient of all, the one, in fact, that from the beginning of our history has determined the very existence of politics, the cause of freedom versus tyranny.”
—Hannah Arendt (1906–1975)