Aggressiveness Strategy - Reactor

Reactor

A reactor has no proactive strategy, often reacting to events as they occur. They respond only when they are forced to by macro environmental pressures. This is the least effective of the four strategies. It is without direction or focus.

Miles, Snow et al. (1978) have identified three reasons why organizations become Reactors:

• Top Management may not have clearly articulated the organization's strategy.
• Management does not fully shape the organization's structure and processes to fit a chosen strategy.
• Tendency for Management to maintain the organization's current strategy-structure relationship despite overwhelming changes in environmental conditions.