CPA Network
In addition to the traditional networks, lead generation and CPA networks also exist. Lead generation networks are typically networks that, in addition to performance based promotions (affiliate marketing) also offer CPM- or CPC-based display advertising. CPA networks, on the other hand, are often so-called "super affiliates" who are themselves affiliates of merchants via the traditional affiliate networks, and recruit other affiliates to promote the merchant through them instead of directly via the merchants program at the traditional network.
CPA networks take advantage of the ability to get higher commission rates due to their high volume, which they pass in part down to their affiliates. Average affiliates usually get paid a lower commission if they promote the merchant directly, because they are rarely able to generate the required volume to reach the higher payout tiers.
Read more about this topic: Affiliate Network
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