Slogans
The slogan for Aero in Australia during the 1980s was "It's the bubbles of nothing that make it really something." From the 1999 redesign and "singers" advertising campaign Aero's tagline was "Have you felt the bubbles melt?" This slogan was invented by Nick Welch, an advertiser and the father of Florence Welch of the indie band Florence and the Machine. The latest slogan as of 2011 is now "Irresistabubble". In 2012 the Aero bar slogan will be changed to "Get your bubble on".
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“The art of the critic in a nutshell: to coin slogans without betraying ideas. The slogans of an inadequate criticism peddle ideas to fashion.”
—Walter Benjamin (1892–1940)