Sponsorships
In 2008, Aegon became the official sponsor of the Dutch football team AFC Ajax, in a deal which will last for seven years. Ajax's uniform now features the Aegon logo across the chest. Aegon becomes the third sponsor of Ajax (TDK sponsored Ajax in the 1980s, and ABN AMRO sponsored the team from 1990 till 2008). As of late 2008, Aegon also sponsor the Lawn Tennis Association. A sponsorship package was agreed with the LTA and Aegon's name will appear on all four pillars of British Tennis, including many professional tournaments, one of which is the AEGON Championships, an ATP grasscourt professional tennis tournament in June in London, taking over from Stella Artois, who had sponsored the event since 1979. Since 2004, Transamerica has been the primary sponsor of the American golfer Zach Johnson.
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