Advocacy Groups - Social Media Use

Social Media Use

A study published in early 2012 suggests that advocacy groups of varying political and ideological orientations operating in the United States are using social media to interact with citizens every day. The study surveyed 53 groups, who were found to be using a variety of social media technologies to achieve organizational and political goals. Facebook was the social media site of choice with all but one group noting that they use the site to connect with citizens. Twitter was also popular with all but two groups saying that they use Twitter. Other social media being used included YouTube, Linkedin, wikis, Flickr, Jumo, Diigo, Tumblr, Foursquare, Identi.ca, Picasa and Vimeo. As noted in the study, "while some groups raised doubts about social media’s ability to overcome the limitations of weak ties and generational gaps, an overwhelming majority of groups see social media as essential to contemporary advocacy work, and laud its democratizing function."

Read more about this topic:  Advocacy Groups

Famous quotes containing the words social and/or media:

    Could it not be that just at the moment masculinity has brought us to the brink of nuclear destruction or ecological suicide, women are beginning to rise in response to the Mother’s call to save her planet and create instead the next stage of evolution? Can our revolution mean anything else than the reversion of social and economic control to Her representatives among Womankind, and the resumption of Her worship on the face of the Earth? Do we dare demand less?
    Jane Alpert (b. 1947)

    Few white citizens are acquainted with blacks other than those projected by the media and the so—called educational system, which is nothing more than a system of rewards and punishments based upon one’s ability to pledge loyalty oaths to Anglo culture. The media and the “educational system” are the prime sources of racism in the United States.
    Ishmael Reed (b. 1938)