Social Media Use
A study published in early 2012 suggests that advocacy groups of varying political and ideological orientations operating in the United States are using social media to interact with citizens every day. The study surveyed 53 groups, who were found to be using a variety of social media technologies to achieve organizational and political goals. Facebook was the social media site of choice with all but one group noting that they use the site to connect with citizens. Twitter was also popular with all but two groups saying that they use Twitter. Other social media being used included YouTube, Linkedin, wikis, Flickr, Jumo, Diigo, Tumblr, Foursquare, Identi.ca, Picasa and Vimeo. As noted in the study, "while some groups raised doubts about social media’s ability to overcome the limitations of weak ties and generational gaps, an overwhelming majority of groups see social media as essential to contemporary advocacy work, and laud its democratizing function."
Read more about this topic: Advocacy Groups
Famous quotes containing the words social and/or media:
“Roughly speaking, any man with energy and enthusiasm ought to be able to bring at least a dozen others round to his opinion in the course of a year no matter how absurd that opinion might be. We see every day in politics, in business, in social life, large masses of people brought to embrace the most revolutionary ideas, sometimes within a few days. It is all a question of getting hold of them in the right way and working on their weak points.”
—Aleister Crowley (1875–1947)
“The question confronting the Church today is not any longer whether the man in the street can grasp a religious message, but how to employ the communications media so as to let him have the full impact of the Gospel message.”
—Pope John Paul II (b. 1920)