Advertising coloration (or advertising colouration) refers to semantic colours seen in numerous organisms. It is the opposite of camouflage, 'advertising' the location of an organism or part of its anatomy. These signals are significant for their receivers. In the case of warning coloration, a form of aposematism, they function to make harmful organisms more distinct from prey that are safe to eat. Within species, they might serve as signals of aggression or indicate a female is receptive to mating. They may also attract other organisms, such as the bright colours of flowers and fruit.
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Famous quotes containing the words advertising and/or coloration:
“The growing of food and the growing of children are both vital to the family’s survival.... Who would dare make the judgment that holding your youngest baby on your lap is less important than weeding a few more yards in the maize field? Yet this is the judgment our society makes constantly. Production of autos, canned soup, advertising copy is important. Housework—cleaning, feeding, and caring—is unimportant.”
—Debbie Taylor (20th century)
“This great kindness pervades Chekhov’s literary work, but it is not a matter of program or of literary message with him, but simply the natural coloration of his talent.”
—Vladimir Nabokov (1899–1977)