Advertising coloration (or advertising colouration) refers to semantic colours seen in numerous organisms. It is the opposite of camouflage, 'advertising' the location of an organism or part of its anatomy. These signals are significant for their receivers. In the case of warning coloration, a form of aposematism, they function to make harmful organisms more distinct from prey that are safe to eat. Within species, they might serve as signals of aggression or indicate a female is receptive to mating. They may also attract other organisms, such as the bright colours of flowers and fruit.
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Famous quotes containing the words advertising and/or coloration:
“Remove advertising, disable a person or firm from preconising [proclaiming] its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.”
—J. Enoch Powell (b. 1912)
“This great kindness pervades Chekhov’s literary work, but it is not a matter of program or of literary message with him, but simply the natural coloration of his talent.”
—Vladimir Nabokov (1899–1977)