Audience Research
Identifying the audience for a magazine or newspaper, or determining who watches television at a given time, is a specialized form of market research, often conducted on behalf of media owners.
Press figures are slightly complicated by the fact that there are two measures: readership (total number of readers of a publication, no matter where they read it), and circulation (the number of copies actually sold, which is mostly independently validated).
Read more about this topic: Advertising-free Media
Famous quotes containing the words audience and/or research:
“When I am on a stage, I am the focus of thousands of eyes and it gives me strength. I feel that something, some energy, is flowing from the audience into me. I actually feel stronger because of these waves. Now when the play’s done, the eyes taken away, I feel just as if a circuit’s been broken. The power is switched off. I feel all gone and empty inside of me—like a balloon that’s been pricked and the air’s let out.”
—Lynn Fontanne (1887–1983)
“I did my research and decided I just had to live it.”
—Karina O’Malley, U.S. sociologist and educator. As quoted in the Chronicle of Higher Education, p. A5 (September 16, 1992)