Formatting
While radio companies like to compare adult hits stations to MP3 players, the format is still very different as MP3 players are commercial-free and much more personalized to one's individual tastes. Adult hits stations are just that: only sticking to the hits. Another attribute of adult hits stations is that they have fewer disk jockeys, sometimes even none at all, which makes it even more appealing to radio companies as they won't have to pay as many (or any at all, in some cases) personalities. The stations are simply run by a computer, a playlist on shuffle, and a program director programming the list.
This aspect is debated by many. Some listeners believe that without jocks a station has no personality and therefore no draw, while others consider DJs a nuisance whose absence increases the station's appeal (though such appeal would just as easily be interrupted by obligatory bumpers, station identification and advertising). Another common criticism of the DJ-less format is that song information, such as titles and artists, are not usually mentioned on-air, making it difficult for a listener to track down an unfamiliar song. Often, due to the strict playlist, no requests are taken.
Read more about this topic: Adult Hits