Adult Broadcasting Awards - 2010 Awards

2010 Awards

The Official Website for the 2010 SKY! TV Awards (スカパー！アダルト放送大賞　2010) opened in November 2009 and started accepting applications for viewing on December 1, 2009. Nominations and fan voting at the website continued until March 1, 2010. The award ceremony was held on March 24, 2010 at a theatre in Shibuya, Tokyo with 300 guests attending. The event was sponsored by the SKY Perfect JSAT Corporation (スカパーJSAT株式会社) and the CS (Communications Satellite) Broadcasting Adult Programming Ethics Committee (CS放送成人番組倫理委員会). As in the past, winners were selected from the more than 10,000 programs aired on 31 adult channels by online fan voting and a special committee.

Five actresses were nominated for the Best Actress Award: Elly Akira (Ch. 912), Nana Nanaumi (Ch. 905-914-915), Sasa Handa (Ch. 916), Maria Ozawa (Ch. 911 QueenBee) and Saori Hara (Ch. 902). Nominated for Best New Actress were Shelly Fujii (Ch. 901), Akari Asahina (Ch. 905-914-915), Risa Tsukino (Ch. 371), Yuzuka Kinoshita (Ch. 904) and an amateur girl from the Paradise TV show "Loss of Virginity" (処女喪失). The four actresses nominated for Best Mature Actress were: Ayane Asakura (Ch. 910), Reiko Nakamori (Ch. 900), Natsumi Horiguchi (Ch. 110-115) and Riri Kouda (Ch. 913 Paradise TV). The 2010 ceremony also featured two media award categories, one sponsored by the web portal company Livedoor and the other by tabloid newspaper Nikkan Gendai.

The winners of the 2010 Adult Broadcasting Awards and the channels they represented were:

Best Actress Award

• Saori Hara (Midnight Blue 902)

Best New Actress Award

• Shelly Fujii (Rainbow Channel 901)

Best Mature Actress Award

• Natsumi Horiguchi (Perfect Choice 110-115)

Livedoor Award

• Maria Ozawa (Queenbee 911)

Nikkan Gendai Award

• Risa Tsukino (Enta! 371)

Best Program Award

• Yuzuka Kinoshita – New Face (新人 木下柚花舞い降りた巨乳天使) with Yuzuka Kinoshita (Ruby Channel 904), produced by Maxing

Best HD Program Award

• Japan's Number One Lewd, Beautiful Mature Lady Decided At Last! (豪華淫乱！絶世の美女大集合！熟ユニバース) with Riri Kouda, Kana Mochizuki and others (Paradise TV Channel 946)

Last year's winners, Kirara Asuka and Haruka Ito, were on hand to present the trophies to this year's honorees in the Best Actress and Best New Actress categories. Asuka told this year's winners "I was able to grow throughout the year as a result of my many experiences". Best Actress award winner Saori Hara, who had been cited by the police for outdoor nude photo shots in January, said she was "so surprised" to receive the award while Maria Ozawa, receiving a media award sponsored by web portal Livedoor, was "not at all expecting this". Emotional moments came from Best New Actress Shelly Fujii who broke down in tears and Yuzuka Kinoshita who said her Best Program Award "was a true team effort". Riri Kouda representing the Paradise TV entry which won the HD Program prize hoped "that we were able to convey the fun we had while shooting the film". Natsumi Horiguchi won the 'mature' actress award at age 29.

The usual erotic games and a stage show featuring a 3-D presentation followed and the evening was concluded with the now traditional panty-throw to the assembled crowd.