Market Penetration
According to Adobe Systems, a Millward Brown survey conducted in December 2010 finds that Shockwave content reaches 52% of Internet viewers. Over 450 million Internet-enabled desktops have Adobe Shockwave Player installed. It uses .DCR (a Director Compressed Resource) files created using the authoring tool Adobe Director.
Read more about this topic: Adobe Shockwave
Famous quotes containing the word market:
“Writing ought either to be the manufacture of stories for which there is a market demand—a business as safe and commendable as making soap or breakfast foods—or it should be an art, which is always a search for something for which there is no market demand, something new and untried, where the values are intrinsic and have nothing to do with standardized values.”
—Willa Cather (1876–1947)