Branding and Name Confusion
In an attempt to raise its brand profile all Macromedia players prefixed Shockwave to their names in the late 1990s. Although this campaign was successful and helped establish Shockwave Flash as a multimedia plugin, Shockwave and Flash became more difficult to maintain as separate products. In 2005, Macromedia marketed three distinct browser player plugins under the brand names Macromedia Authorware, Macromedia Shockwave, and Macromedia Flash.
Macromedia also released a web browser plug-in for viewing Macromedia FreeHand files online. It was branded Macromedia Shockwave for FreeHand and displayed specially compressed .fhc Freehand files.
Later, with the acquisition of Macromedia, Adobe Systems slowly began to rebrand all products related to Shockwave.
Read more about this topic: Adobe Shockwave
Famous quotes containing the word confusion:
“[Allegory] should ... be very sparingly practised, lest, whilst the writer plays with his own fancies and diverts himself by cutting the air with his wide spread wings, he should soar out of view of his readers, leaving them in confusion and perplexity to explore his viewless track.”
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