Summary
The name of the store (not affiliated with Elle magazine) is a pun on the French word additionelle, which translates to additional in English. Established in 1967, they have 139 locations across Canada. All clothing comes in at least a ladies' size 14 (equivalent to a men's size 34) and goes up to size 26 (equivalent to a men's size 46). The target demographic of the store is full figured women between 18 and 49 years of age. Some stores also sell bras and other lingerie items. Addition Elle stores are usually located in shopping malls, but a few are standalone big box stores.
Sportswear, career apparel, and casual designs are the basic staples of all Addition Elle franchises. Clothing from this store can be worn to events ranging from a casual night of playing Bingo to weddings (that are either informal, semi-formal, or formal).
Jessica Biffi, who was a former contestant on the reality show Project Runway Canada, has designed a collection of clothing for Addition Elle for the spring 2010 fashion season.
Read more about this topic: Addition Elle
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