The Name
The official story behind the name Adana states that Donald Aspinall named the company after the city of Adana in Turkey, having served there during World War I. In his book on Adanas, printing historian Bob Richardson notes that Aspinall's army unit never saw action in Turkey and relates another theory;
Donald's son Robert suggested recently that his father had simply used his initials, together with an extra letter from his first and last names (A and N), and juggled them to create the word ADANA. It was short, easy to remember and had a pleasant, rather exotic sound.
Even if he had served in Turkey, it seems unlikely that Aspinall would choose a name that recalled the military service that so traumatised him as a young man. It is possible that the company created a fictional back-story that was more satisfying than the reality. Adana is known to have fictionalised other aspects of the company's history for marketing purposes.
Read more about this topic: Adana Printing Machines
Famous quotes containing the words the name, the and/or name:
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