History
The chain suffered greatly from a racial discrimination suit brought against them by the NAACP in 1999. The NAACP filed the suit on behalf of guests who attended the Black College Reunion in Daytona Beach, Florida in 1999. It alleged that Adam's Mark required guests to wear identification wristbands and were required to pay in advance. The suit, and subsequent 17-month boycott of the chain called by the NAACP, was settled out of court for $2 million (US). The company's relationship with African-American organizations has since improved, and in 2006, Adam's Mark had the top score of any hotel company on the NAACP's annual report card.
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