Battle Action Force Tie-in
See also Battle Action Force
The Action Force characters initially guest-featured in a comic strip serial in Battle for four weeks in July 1983. The strip proved to be so popular that a further five promotional mini-comics were included free with every IPC publication in the weeks to follow. On October 8, 1983 Action Force joined the pages of Battle full-time and the magazine was retitled Battle Action Force.
The comic took on the role of providing back-stories and plotlines to the popular action figures and helped to maintain the continuity of Hasbro’s move to marketing the G.I. Joe range in Britain.
In addition the yearly annuals, mail-in offers, advertisements and free gifts were all focused towards adding detail and context to the Action Force universe.
Following the closure of Palitoy in 1986 and Hasbro acquiring the various intellectual property rights to the Action Force toy line, the Action Force strip was cancelled. The Battle Action Force magazine was subsequently merged with Eagle.
Read more about this topic: Action Force
Famous quotes containing the word action:
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—Eric Hoffer (1902–1983)