Identity
American Stores' new logo, popularly known as the "teardrop" or "fish eye", was rolled out in 1961, effectively replacing the inconsistent "Acme Markets" or "Acme Super Markets" script logos of the 1950s; however, its implementation was not used throughout the chain. American Stores' distribution center, on US 30 in West Philadelphia, retained the gold script "Acme Super Markets" signage until its closure in 1993. The complex remained abandoned, complete with sign; the last Acme store in West Philadelphia had been sold in 1980.
The new Acme logo coincided with a building style known as "A-Frame." These stores were meant to compete with A&P, Food Fair, and Penn Fruit, all of which had trademarked architecture of their own. (Larger chains Safeway, Kroger, and Grand Union competed with Acme as well, but only in a few locations.) Most if not all Acmes built in the 1960s were a variant of this design. These could be adapted to main streets and shopping centers alike, and averaged 30,000 square feet (2,787 m2). Trademark features included a full peaked roof and signage that resembled the then-popular lava lamp, along with a standardized emergency exit location. The latter two elements were retained in Acme's 1970s prototype which succeeded many A Frame units. In turn, the A Frame's footprint was very similar to Acme's first standardized building model which had been rolled out in 1955.
Read more about this topic: Acme Markets
Famous quotes containing the word identity:
“Personal change, growth, development, identity formation—these tasks that once were thought to belong to childhood and adolescence alone now are recognized as part of adult life as well. Gone is the belief that adulthood is, or ought to be, a time of internal peace and comfort, that growing pains belong only to the young; gone the belief that these are marker events—a job, a mate, a child—through which we will pass into a life of relative ease.”
—Lillian Breslow Rubin (20th century)
“No other group in America has so had their identity socialized out of existence as have black women.... When black people are talked about the focus tends to be on black men; and when women are talked about the focus tends to be on white women.”
—bell hooks (b. c. 1955)
“Adultery is the vice of equivocation.
It is not marriage but a mockery of it, a merging that mixes love and dread together like jackstraws. There is no understanding of contentment in adultery.... You belong to each other in what together you’ve made of a third identity that almost immediately cancels your own. There is a law in art that proves it. Two colors are proven complimentary only when forming that most desolate of all colors—neutral gray.”
—Alexander Theroux (b. 1940)