Identity
American Stores' new logo, popularly known as the "teardrop" or "fish eye", was rolled out in 1961, effectively replacing the inconsistent "Acme Markets" or "Acme Super Markets" script logos of the 1950s; however, its implementation was not used throughout the chain. American Stores' distribution center, on US 30 in West Philadelphia, retained the gold script "Acme Super Markets" signage until its closure in 1993. The complex remained abandoned, complete with sign; the last Acme store in West Philadelphia had been sold in 1980.
The new Acme logo coincided with a building style known as "A-Frame." These stores were meant to compete with A&P, Food Fair, and Penn Fruit, all of which had trademarked architecture of their own. (Larger chains Safeway, Kroger, and Grand Union competed with Acme as well, but only in a few locations.) Most if not all Acmes built in the 1960s were a variant of this design. These could be adapted to main streets and shopping centers alike, and averaged 30,000 square feet (2,787 m2). Trademark features included a full peaked roof and signage that resembled the then-popular lava lamp, along with a standardized emergency exit location. The latter two elements were retained in Acme's 1970s prototype which succeeded many A Frame units. In turn, the A Frame's footprint was very similar to Acme's first standardized building model which had been rolled out in 1955.
Read more about this topic: Acme Markets
Famous quotes containing the word identity:
“Growing has no connection with audience. / Audience has no
connection with identity. / Identity has no
connection with a universe. / A universe has no
connection with human nature.”
—Gertrude Stein (1874–1946)
“Personal change, growth, development, identity formation—these tasks that once were thought to belong to childhood and adolescence alone now are recognized as part of adult life as well. Gone is the belief that adulthood is, or ought to be, a time of internal peace and comfort, that growing pains belong only to the young; gone the belief that these are marker events—a job, a mate, a child—through which we will pass into a life of relative ease.”
—Lillian Breslow Rubin (20th century)
“The “female culture” has shifted more rapidly than the “male culture”; the image of the go-get ‘em woman has yet to be fully matched by the image of the let’s take-care-of-the-kids- together man. More important, over the last thirty years, men’s underlying feelings about taking responsibility at home have changed much less than women’s feelings have changed about forging some kind of identity at work.”
—Arlie Hochschild (20th century)