Identity
American Stores' new logo, popularly known as the "teardrop" or "fish eye", was rolled out in 1961, effectively replacing the inconsistent "Acme Markets" or "Acme Super Markets" script logos of the 1950s; however, its implementation was not used throughout the chain. American Stores' distribution center, on US 30 in West Philadelphia, retained the gold script "Acme Super Markets" signage until its closure in 1993. The complex remained abandoned, complete with sign; the last Acme store in West Philadelphia had been sold in 1980.
The new Acme logo coincided with a building style known as "A-Frame." These stores were meant to compete with A&P, Food Fair, and Penn Fruit, all of which had trademarked architecture of their own. (Larger chains Safeway, Kroger, and Grand Union competed with Acme as well, but only in a few locations.) Most if not all Acmes built in the 1960s were a variant of this design. These could be adapted to main streets and shopping centers alike, and averaged 30,000 square feet (2,787 m2). Trademark features included a full peaked roof and signage that resembled the then-popular lava lamp, along with a standardized emergency exit location. The latter two elements were retained in Acme's 1970s prototype which succeeded many A Frame units. In turn, the A Frame's footprint was very similar to Acme's first standardized building model which had been rolled out in 1955.
Read more about this topic: Acme Markets
Famous quotes containing the word identity:
“Growing has no connection with audience. / Audience has no
connection with identity. / Identity has no
connection with a universe. / A universe has no
connection with human nature.”
—Gertrude Stein (1874–1946)
“During the first formative centuries of its existence, Christianity was separated from and indeed antagonistic to the state, with which it only later became involved. From the lifetime of its founder, Islam was the state, and the identity of religion and government is indelibly stamped on the memories and awareness of the faithful from their own sacred writings, history, and experience.”
—Bernard Lewis, U.S. Middle Eastern specialist. Islam and the West, ch. 8, Oxford University Press (1993)