Account Planning - Myths About Account Planning

Myths About Account Planning

Taken from an article by George Creel which appeared in Advertising Age on September 16, 1991.

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Famous quotes containing the words myths about, myths, account and/or planning:

    What passes for identity in America is a series of myths about one’s heroic ancestors. It’s astounding to me, for example, that so many people really seem to believe that the country was founded by a band of heroes who wanted to be free. That happens not to be true. What happened was that some people left Europe because they couldn’t stay there any longer and had to go someplace else to make it. They were hungry, they were poor, they were convicts.
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    Two myths must be shattered: that of the evil stepparent . . . and the myth of instant love, which places unrealistic demands on all members of the blended family. . . . Between the two opposing myths lies reality. The recognition of reality is, I believe, the most important step toward the building of a successful second family.
    Claire Berman (20th century)

    Placing too much importance on where a child goes rather than what he does there . . . doesn’t take into account the child’s needs or individuality, and this is true in college selection as well as kindergarten.
    Norman Giddan (20th century)

    For the people in government, rather than the people who pester it, Washington is an early-rising, hard-working city. It is a popular delusion that the government wastes vast amounts of money through inefficiency and sloth. Enormous effort and elaborate planning are required to waste this much money.
    —P.J. (Patrick Jake)