Account Planning - Myths About Account Planning

Myths About Account Planning

Taken from an article by George Creel which appeared in Advertising Age on September 16, 1991.

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Famous quotes containing the words myths about, myths, account and/or planning:

    What passes for identity in America is a series of myths about one’s heroic ancestors. It’s astounding to me, for example, that so many people really seem to believe that the country was founded by a band of heroes who wanted to be free. That happens not to be true. What happened was that some people left Europe because they couldn’t stay there any longer and had to go someplace else to make it. They were hungry, they were poor, they were convicts.
    James Baldwin (1924–1987)

    Myths, as compared with folk tales, are usually in a special category of seriousness: they are believed to have “really happened,” or to have some exceptional significance in explaining certain features of life, such as ritual. Again, whereas folk tales simply interchange motifs and develop variants, myths show an odd tendency to stick together and build up bigger structures. We have creation myths, fall and flood myths, metamorphose and dying-god myths.
    Northrop Frye (1912–1991)

    After reading Howitt’s account of the Australian gold-diggings one evening,... I asked myself why I might not be washing some gold daily, though it were only the finest particles,—why I might not sink a shaft down to the gold within me, and work that mine.... At any rate, I might pursue some path, however solitary and narrow and crooked, in which I could walk with love and reverence.
    Henry David Thoreau (1817–1862)

    When we are planning for posterity, we ought to remember that virtue is not hereditary.
    Thomas Paine (1737–1809)