Myths About Account Planning
Taken from an article by George Creel which appeared in Advertising Age on September 16, 1991.
Read more about this topic: Account Planning
Famous quotes containing the words myths, account and/or planning:
“Our basic ideas about how to parent are encrusted with deeply felt emotions and many myths. One of the myths of parenting is that it is always fun and games, joy and delight. Everyone who has been a parent will testify that it is also anxiety, strife, frustration, and even hostility. Thus most major parenting- education formats deal with parental emotions and attitudes and, to a greater or lesser extent, advocate that the emotional component is more important than the knowledge.”
—Bettye M. Caldwell (20th century)
“Eighteen convicts being hanged in one day ... a woman was crying an account of their execution. A gentleman asked her why she said nineteen, when there had been but eighteen hanged? She replied, Sir, I did not know you had been reprieved.”
—Horace Walpole (17171797)
“Play for young children is not recreation activity,... It is not leisure-time activity nor escape activity.... Play is thinking time for young children. It is language time. Problem-solving time. It is memory time, planning time, investigating time. It is organization-of-ideas time, when the young child uses his mind and body and his social skills and all his powers in response to the stimuli he has met.”
—James L. Hymes, Jr. (20th century)