Marketing, Branding and Identity
Accenture advertises in television, print, and in public places, such as airports, around the world. Previous marketing campaigns have featured slogans such as "Now it gets interesting.", replaced in 2002, and "Innovation, delivered.", replaced in 2004. The current advertising campaign features client success stories and the slogan "High performance. Delivered."
The typeface used in the Accenture wordmark is Rotis Semi-sans. The right-pointing caret character over the t is intended to indicate the company's orientation to the future. The character is similar to an accent mark in music.
The company was parodied in a webcomic, Bigtime Consulting, by employee James Sanchez from 1999 to 2003.
Accenture has sponsored an international event called the Accenture Match Play Championship, part of the World Golf Championships, every year since 1999.
Until December 2009, Tiger Woods had been a celebrity spokesperson for the company, whose advertising used the service mark "Go on, be a Tiger" and the ancillary statement "We know what it takes to be a Tiger." The company terminated Woods' six-year sponsorship deal on December 13, 2009 and removed references to Woods from its website, after details of Woods' extra-marital affairs exploded in the media .
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Famous quotes containing the word identity:
“The adolescent does not develop her identity and individuality by moving outside her family. She is not triggered by some magic unconscious dynamic whereby she rejects her family in favour of her peers or of a larger society.... She continues to develop in relation to her parents. Her mother continues to have more influence over her than either her father or her friends.”
—Terri Apter (20th century)