Above The Fold - Variants

Variants

Some Web marketers have called this above the scroll or "above the crease", referring to the way in which newspapers are folded and creased.

Newspaper stories that appear below the fold are said to be located “under the fold.”

Internet search query results appear much in the same way. Many web site optimization efforts may be exerted in an attempt gain the highest "search indexing" or "ranking" placement (as close to first place as possible) for directed term(s) or phrase(s). Using natural or "organic" web site optimization practices has been the standard operating procedure for attaining higher indexing with the end result being the web site appearing in the view area or "above the fold" of the search results pages and especially the first page.

Infrequently used in reference to resume and CV (curriculum vitae) layout, where the most crucial and relevant (to the job sought) information must be in the top third, alternately called the "hot zone", to catch the attention of the reader. Since most applicants file credentials electronically, and applications are no longer folded in thirds to fit in an envelope, the advice remains, even though the means of distribution has changed.