Buddyhead
North co-founded Buddyhead with Travis Keller in 1998. The independent record label and music "webzine" was infamous for its gossip section that frequently featured phone numbers of celebrities such as Fred Durst and Courtney Love. The gossip section also frequently slammed Axl Rose of Guns N' Roses. Buddyhead was also known for their infamous antics such as spray-painting "$uckin' Dick$" on the tour bus of The Strokes, as well as breaking into the Interscope Records building to steal three of Durst's baseball caps. With no explanation, North ended his association with Buddyhead in 2009.
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