'Branding' Controversy
In 2008, a government programme on route branding, under an umbrella project in urban planning, put stickers on all streetlights of the A12, citing efforts to give it a "route 66-like" allure. This plan, dubbed the "regenboogroute" (rainbow route), received news coverage because of its alleged trivial results (stickers on streetlights) and high costs (€120 000).
Read more about this topic: A12 Motorway (Netherlands)
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