80/20 Thinking

80/20 Thinking

80/20 Thinking Limited was launched in January 2008 as a UK based global privacy consultancy specialising in corporate and consumer advice in the fields of privacy, data protection, information security and corporate social responsibility. The company takes its name from the Pareto principle of cause and effect (also known as the 80/20 rule). It is a wholly independent company, owned and managed by its principal directors.

The company announced in a public statement on April 13, 2009 that as of August that year it would no longer engage with clients in a commercial capacity to provide consulting and advisory services and that, instead, it would focus on researching and developing privacy technology such as impact and audit tools amongst others. This change in mandate was partially due to the perception of conflict of interest between 80/20 Thinking and the involvement of its directors in the NGO Privacy International.