The Guardian Project
During the All-Star weekend, the NHL announced a new "superhero franchise", The Guardian Project. Created by comic book writer Stan Lee, the project featured 30 new superheroes representing the 30 NHL teams, all which were unveiled at the All-Star Game. The goal of the project was to appeal to pre-teen and teenage boys in hopes of bringing in "new audience to the NHL, while engaging the existing, established hockey fan base through a compelling tale of good vs. evil."
Read more about this topic: 58th National Hockey League All-Star Game
Famous quotes containing the words guardian and/or project:
“When Britain first, at Heaven’s command,
Arose from out the azure main,
This was the charter of her land,
And guardian angels sung the strain:
Rule, Britannia! Britannia rules the waves!
Britons never shall be slaves.”
—James Thomson (1700–1748)
“The candidate tells us we are the “backbone of the State,” and we know that it is true, not because we are possessed of certain endowed virtues, but because we are a majority and have the vote.”
—Federal Writers’ Project Of The Wor, U.S. public relief program (1935-1943)