50 Cent - Business Ventures

Business Ventures

Jackson has established himself in a variety of fields. In November 2003, he signed a five-year deal with Reebok to distribute a "G-Unit Sneakers" line as part of his G-Unit Clothing Company.

He worked with Glacéau to create a vitamin water drink called Formula 50. In 2007, Coca-Cola purchased Glacéau for US$4.1 billion. Forbes estimated Jackson, who owns a stake in the company, earned $100 million from the deal after taxes. He has teamed up with Right Guard to launch a body spray called Pure 50 RGX Body Spray and a condom line called Magic Stick Condoms, in which he planned to donate part of the proceeds to HIV awareness.

Jackson has signed a multi-year deal with Steiner Sports to sell his memorabilia.

In July 2011, 50 Cent revealed his initiative to provide food for millions of people in Africa by 2016. 50 Cent teamed up with Pure Growth Partners to launch a charitable energy drink called Street King that will help aid in combating world hunger. For every purchase of Street King, a portion of the sales will go to providing a daily meal to an underprivileged child around the world. The partnership coincides with Fiddy’s mission statement of feeding a billion people in Africa over the next five years: “50 Cent and I share a common vision: To address the world’s problems through smart and sustainable business models,” said Chris Clark, the founder and CEO of Pure Growth Partners. “With the rampant starvation in Africa and hunger afflicting children worldwide, we need socially responsible businesses that affect real change now more than ever.” Similarly, Jackson stated: "I’m inspired by Clarke’s vision and innovative approaches to tackling serious issues. It’s our mission with Street King to really change children’s lives around the world.”

Jackson founded SMS Audio, selling headphones with the name Street by 50. He has pledged to donate a portion of the sales to charity.